The input you give to an AI — your message, question, or instruction. A good prompt is specific, provides relevant context, and clearly describes the format and audience for the output. Prompt quality is the biggest factor in output quality. See the Writing Good Prompts guide.
Prompt
Lessons that cover this
- Writing Instructions That Work"Prompt engineering" is mostly just being specific about things you normally leave unsaid.
- AI for SalesResearch, follow-up, and proposals — the three places it earns its keep, and the one place it will cost you a deal.
- AI for OperationsStatus reports, vendor comparisons, and the SOPs nobody has updated since 2023.
- Turning One Good Result Into a ProcessThe gap between "that was impressive" and "we do it this way now" is where most AI value is lost.
- AI for MarketingThe function where AI is most useful and most likely to make you sound like everyone else.
Related terms
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