Topics

Everything we know, organised properly

Four in-depth guides. Each one is a complete treatment of its subject, and each one collects every article, lesson, tool and definition we have written on it. Start wherever your question is.

How AI Actually Works

Understand what AI is doing well enough to predict when it will fail you.

A plain-language explanation of how AI language models actually work — prediction, tokens, context, training, and retrieval — and why the mechanism explains every strength and every failure.

  • What is AI actually doing when it answers a question?
  • Why does it sound so confident when it is wrong?
  • Why does it forget things halfway through a conversation?

11 articles · 12 min guide

What AI Costs a Business

Budget for AI without being surprised by the bill or oversold on the savings.

What AI actually costs a business: how token billing works, why real bills exceed estimates, subscriptions versus API, and the costs that never appear on any price list.

  • How much should a small business expect to spend on AI?
  • Why is my bill higher than the estimate I was given?
  • Should I pay per seat or per token?

6 articles · 11 min guide

Trust, Safety, and Your Data

Know what is genuinely risky about AI and what is just noise.

What happens to your data when you use AI, whether providers train on it, when to trust the output, and how to set rules your team will actually follow.

  • Does the AI company train on what I type?
  • Can I put client information into an AI tool?
  • How do I know when the output is wrong?

4 articles · 11 min guide

Using AI in Your Business

Pick the right first project and get it past the demo stage.

A practical guide to applying AI in a small business: which processes are good candidates, what stays human, how to avoid the pilot that never becomes a process, and what to do first.

  • What should I automate first?
  • What will AI never do well enough to hand over?
  • Why did our pilot never turn into anything?

9 articles · 12 min guide